We’ve previously talked about best practices for using social media platforms, but this still doesn’t address the question of effectively tying in your brand message when it comes to logging on, and tapping out your next update. And of course, every channel is different, with varying audience types, and expectations. For example, an individual wouldn’t be surprised to see a job advert on LinkedIn. But it probably would feel incongruous to see that same advent on Instagram.
So in this blog we’ll delve into a few of the different social media channels in turn, giving you an insight into how to use each to its full advantage to gain maximum attention for all the right reasons.