The Marketing Mix: A New Old Definition

The Marketing Mix: A New Old Definition

What is the marketing mix and what's more, is it still relevant?

Why do we consider art and science to be at separate ends of a spectrum? Is marketing a science or an art? Or both?

Is it possible to have a perfect blueprint for our marketing? One concept to rule them all.

What Is A Value Ladder And Why Your Business Needs One

What Is A Value Ladder And Why Your Business Needs One

Imagine if there was a way to increase the value of every single sale in your business?

What would that look like for you if you were to instantly increase your income by 30%, 50% or 200%? These are the types of results that having a well-thought-out value ladder can quickly bring to your business.

A value ladder is essentially a method of mapping out your product/service offering visually in ascending order of value and price.

The value ladder allows you to cater to your client’s needs no matter where they are at.

5 Ways To Get More Leads On Twitter

5 Ways To Get More Leads On Twitter

320 million. That's how many people use Twitter every single month worldwide.

While it may not be your entire market, it is a big enough number for you to sit up and take notice. Whatever business you are in.

Follow these 5 proven steps to get more leads on Twitter.

The REAL Reason Your Marketing Is Broken [And How To Fix It]

The REAL Reason Your Marketing Is Broken [And How To Fix It]

Stop buying into the hype of the latest marketing tools.

These aren't the answer. Tools alone WILL NOT move the needle in your business. There is something way more important that you need FIRST. Well, two things actually. They may not be what you think.

Warning: Contents Could Rapidly Grow Your Business.

Warning: Contents Could Rapidly Grow Your Business.

If you are in business and want to get a better ROI (Return On Investment) from your marketing spend, this post will open your eyes to a new world of possibility. A visionary approach to getting more leads and sales in your business.

Forget your competitors. What I am about to share with you will render those guys irrelevant.

What It Means To Niche Down [And How To Do It]

What It Means To Niche Down [And How To Do It]

Whenever you search branding advice, the thing that crops up the most is the concept of ‘finding your niche’ or ‘niching down’. 

But what does it mean? Why is it important? And how do I do it?

Read on to find out...

How To Create Your Ideal Customer Profile

How To Create Your Ideal Customer Profile

Forget everything you think you know about your clients.

You may believe that you know them already. Males, aged between 35 and 44, small business owners, married, two kids.

Demographic information won't get you very far. Nor is it instrumental in establishing your competitive advantage.

To get ahead of your competitors and create emotional connections with your customers, you need to understand them better.

You need to know how they think, what they feel, hear, and what they say and do. Learn how to do just that.

Creating Your First Email Nurture Sequence

Creating Your First Email Nurture Sequence

What is an email nurture sequence and how do I set one up?

Following on from last week's post about creating a Lead Generation Funnel, I am going to give you step-by-step guidance on an important part of the funnel, the email nurture sequence.

By the end of this article, you will know how to write your first email nurture sequence. 

What to say in each of the emails and when to say it.

We will explore a simple framework you can use when writing your first email sequence.

What is A Lead Generation Funnel and How To Create One

What is A Lead Generation Funnel and How To Create One

You are ready to tap into the potential that the internet offers and get more leads and sales for your business. Am I right?

Individual marketing tactics don't make a lead generation funnel. A website alone, won't cut it. Neither will posting on social media.

A lead generation funnel is a different animal. It is a vital piece of your digital marketing. It is very often overlooked. Even by big businesses spending hundreds of thousands on their marketing.

You are not going to make the same mistakes in your business. Learn what a lead generation funnel is and how to create one.

Email Marketing v Social Media, Which Is Best?

Email Marketing v Social Media, Which Is Best?

There's going to be trouble. 

Email Marketing and Social Media Marketing are about to have a fight.

It is going to get messy.

When it comes to ROI, who would win, which is best, Email or Social?

How To Create A Killer Content Marketing Strategy

How To Create A Killer Content Marketing Strategy

You hear the term 'content is king' a lot. But what does it mean?

If content marketing is the way to drive more leads and more business, what does that look like for me on a daily basis?

More importantly, what exact steps I need to take to execute a winning content marketing strategy for my business?

Want to know the answers? Read on my friend...

Uncovering The Real Reason People Buy From You

Uncovering The Real Reason People Buy From You

Ever wondered what drives us as human beings? 

What makes us tick? Why do we make the choices we make?

Our selection of partner, career, clothes we wear, the car we drive, food we eat.

I am fascinated by it all.

When it comes to making a purchase, what causes us to choose one product or service over another?

Understanding this is the key to rendering your competitors irrelevant.

The Art of Selling Without Selling

The Art of Selling Without Selling

It is a fact that around 98% of visitors to your website are not ready to take the next step with you.

Nothing to do with you, they're just not ready!

If visitors are just not ready to commit to purchasing on their first visit to a website, then every business owner in the land has a problem...

This article tells you exactly what you need to do to overcome this.

Solving Your Client's Pain

Solving Your Client's Pain

If you walk into a hospital with your arm hanging off, what is the first thing the medical staff will do?

Give you a cup of tea?

Tell you how long they have been practising medicine?

Or how good they are at stitching wounds and applying dressings?

What do you think they would do?

They would fix the arm hanging off, right? And quick...

Why then, do you insist on pushing your priorities and your agenda on your customers?

How To Create A Brand Your Competitors Would Die For

How To Create A Brand Your Competitors Would Die For

Imagine you are standing on the edge of a cliff and two people are hanging over the edge screaming and about to plunge to their deaths.

You only have time to save one of them!

On that clifftop, staring down into the abyss you have a difficult choice to make.

Who's hand would you grab and save? Branding can be the difference between the life and death of your business.

Revamp Your Email Automation to Effectively Target Customers

Revamp Your Email Automation to Effectively Target Customers

Attracting new leads and turning existing customers into brand ambassadors is something that should be top of the agenda for any company, regardless of their size. The marketing world is a dynamic one, competition changes, and the need to shine brightly in a crowded marketplace is always relevant.

How you can Double Your Sales with Marketing Automation

How you can Double Your Sales with Marketing Automation

Your website alone isn’t enough to convert visitors into customers, there is a better way. That way is to offer up-front value to potential customers and continue to deliver ongoing value via an automated lead nurture sequence using an Email Service Provider (ESP). This helps to build a lasting relationship with potential customers and will ensure you convert more leads into sales. Watch this short video to learn more.

How Much Does A Marketing Consultant Cost?

How Much Does A Marketing Consultant Cost?

Most marketing companies have a smoke and mirror approach to pricing, yet it is one of the first questions I get asked by small business owners, and as I’m all about being upfront and transparent, fellow marketing consultants probably won’t like me for it, but if you’re interested, read on.