A lead magnet is a vital first-step in your lead generation funnel. But how do you go about creating one? This post gives you a step by step process you can follow to create compelling lead magnets to attract prospects into your funnel.
If you have a Wordpress website, Thrive Architect and Thrive Leads are solid options for creating landing pages (Thrive Architect) and opt-ins (Thrive Leads) for your sales funnels.
There are a couple of pains when it comes to how Thrive integrates with Drip that my clients run into regularly, so I thought I'd tackle them in a quick how-to article especially for you.
Imagine if there was a way to increase the value of every single sale in your business?
What would that look like for you if you were to instantly increase your income by 30%, 50% or 200%? These are the types of results that having a well-thought-out value ladder can quickly bring to your business.
A value ladder is essentially a method of mapping out your product/service offering visually in ascending order of value and price.
The value ladder allows you to cater to your client’s needs no matter where they are at.
If you are in business and want to get a better ROI (Return On Investment) from your marketing spend, this post will open your eyes to a new world of possibility. A visionary approach to getting more leads and sales in your business.
Forget your competitors. What I am about to share with you will render those guys irrelevant.
Forget everything you think you know about your clients.
You may believe that you know them already. Males, aged between 35 and 44, small business owners, married, two kids.
Demographic information won't get you very far. Nor is it instrumental in establishing your competitive advantage.
To get ahead of your competitors and create emotional connections with your customers, you need to understand them better.
You need to know how they think, what they feel, hear, and what they say and do. Learn how to do just that.
What is an email nurture sequence and how do I set one up?
Following on from last week's post about creating a Lead Generation Funnel, I am going to give you step-by-step guidance on an important part of the funnel, the email nurture sequence.
By the end of this article, you will know how to write your first email nurture sequence.
What to say in each of the emails and when to say it.
We will explore a simple framework you can use when writing your first email sequence.
You are ready to tap into the potential that the internet offers and get more leads and sales for your business. Am I right?
Individual marketing tactics don't make a lead generation funnel. A website alone, won't cut it. Neither will posting on social media.
A lead generation funnel is a different animal. It is a vital piece of your digital marketing. It is very often overlooked. Even by big businesses spending hundreds of thousands on their marketing.
You are not going to make the same mistakes in your business. Learn what a lead generation funnel is and how to create one.
You hear the term 'content is king' a lot. But what does it mean?
If content marketing is the way to drive more leads and more business, what does that look like for me on a daily basis?
More importantly, what exact steps I need to take to execute a winning content marketing strategy for my business?
Want to know the answers? Read on my friend...
Ever wondered what drives us as human beings?
What makes us tick? Why do we make the choices we make?
Our selection of partner, career, clothes we wear, the car we drive, food we eat.
I am fascinated by it all.
When it comes to making a purchase, what causes us to choose one product or service over another?
Understanding this is the key to rendering your competitors irrelevant.
It is a fact that around 98% of visitors to your website are not ready to take the next step with you.
Nothing to do with you, they're just not ready!
If visitors are just not ready to commit to purchasing on their first visit to a website, then every business owner in the land has a problem...
This article tells you exactly what you need to do to overcome this.
If you walk into a hospital with your arm hanging off, what is the first thing the medical staff will do?
Give you a cup of tea?
Tell you how long they have been practising medicine?
Or how good they are at stitching wounds and applying dressings?
What do you think they would do?
They would fix the arm hanging off, right? And quick...
Why then, do you insist on pushing your priorities and your agenda on your customers?
Imagine you are standing on the edge of a cliff and two people are hanging over the edge screaming and about to plunge to their deaths.
You only have time to save one of them!
On that clifftop, staring down into the abyss you have a difficult choice to make.
Who's hand would you grab and save? Branding can be the difference between the life and death of your business.